Nokia is offering $10,000 to the person that can create their next “classic” ringtone. Using AudioDraft, a crowd-sourced sound design contesting site, the company is accepting entries until October 2, 2011. The winning ringtone will be included on selected handsets from Nokia’s 2012 product portfolio.
Of course, the $10,000 prize is enough to make anybody want to compose their own small melody, however having your very own Nokia Tune heard over 1 billion times a day is an exciting enough reason in itself. It is the world’s most recognized audio brand asset.
The general public will be able to vote on their favorite entries, but won’t have the final say on the winner. The top five will go in front of a top-notch judge panel.
Kai Bronner, one of the founders of Audio Branding Academy; Julian Treasure, known for his TED talks and author of ‘Sound Business’; Mark Dewings, head of Brand & Marketing Communications at SoundCloud; Nokia’s SVP of Design, Marko Ahtisaari; Super8 & Tab, worldwide renowned DJ and electronic music production duo who are ranked in the DJ Mag’s Top 100 of most popular DJs; Andrew Higgins, a jury member from the AudioDraft community who has won 12 AudioDraft contests; and Tommi Koskinen, the Community Manager at AudioDraft.
If you’re interested in entering, do so before October 2. If you want to enter, but don’t quite have the skills to create an original masterpiece on your own, find a unique way to use the Mobile17 ringtone maker to simplify the process.