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Android Users Prefer Apps To Web

A new study from Nielsen Smartphone Analytics shows Android users prefer interacting with apps over surfing the mobile web. Of the thousands of users tracked in this study, most spent nearly 40 minutes interacting with their favorite apps every day; much of this time is spent interacting with the top 10 apps.

Android Users Data Chart 1

Android Users Data Chart 2

According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone. Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web.

This certainly isn’t the first study to suggest a shift away from the html environment of the past in the direction of mobile applications and it certainly won’t be the last. So, Mobile17 fans, with the shift to mobile apps becoming more apparent every day, what are your favorite apps for Android phones?

Posted: Sun 21st Aug 2011 2 notes


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